It’s all anyone could talk about…
The last big cannabis IPO of the year.
Last weekend, while I was attending a cannabis investment event in Oakland, there was a lot of “big news.”
There was the discussion about legalization kicking in this week in Canada, the rumors about another big bull run in the cannabis space after the midterms, and, of course, the latest cannabis IPO that most insiders believe will be a huge win for investors.
Chew on This!
A few years ago, I was introduced to a California-based edibles company that had done something truly unique: It had developed a cannabis-infused gum.
When it comes to edibles, this is actually a space that really hasn’t been covered yet — at least not at a scale that would make it relevant. But that’s exactly what this company has been gearing up for: a cannabis-infused gum that offers a discreet, convenient, and fast-acting edible option.
Of course, when I first discovered this one, the company was just getting started. But now, it’s looking to become one of the biggest cannabis IPOs of 2018. And that’s saying a lot, considering some of the other cannabis IPOs we saw this year — especially Tilray (NASDAQ: TLRY).
Take a look at this one:
Of course, I wouldn’t touch Tilray today. It’s insanely overvalued, and it’s going to sell off in a major way.
Not that it matters, though.
After all, all eyes are now on this next cannabis IPO, which could definitely offer some early investors a very nice opportunity to bang out one more big pot stock gain before the end of the year.
The Art of the Brand
Early next week, a cannabis edibles company called PLUS Products will debut on the Canadian Securities Exchange (CSE) under the symbol “PLUS.”
And there’s a very real possibility that this thing could gain as much as 42% within the first few hours of trading. At least that’s what the consensus was this past weekend, after some analyst friends of mine and I discussed this latest IPO.
One thing that came up time and time again was the fact that for PLUS, it’s no longer just about that gum we discovered a few years ago.
This is NOT about gum at all, actually.
This is much bigger.
This is about branding. And in the world of cannabis, branding is now king.
Slapping a pot leaf on a cookie wrapper or putting the word “canna” on the label is no longer enough. Today, brand recognition is paramount. And over the past couple years, PLUS has built one hell of a brand. And that brand encompasses far more than just gum.
Its gummy business is actually what has put the company on the map. In fact, PLUS ranks in the top five for all California gummy producers and has quickly moved from tenth to fourth in market share.
But this isn’t the most important part of this story.
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If History Teaches Us Anything…
PLUS is backed by the same financing group that was behind OrganiGram (TSX-V: OGI) and the Green Organic Dutchman (TSX: TGOD).
Let’s take a look at how those have worked out for folks who got in early…
As you can imagine, I’m a big fan of anything this group touches.
Although, in all fairness, I should mention that PLUS has been on my radar for a couple years now. The company was actually brought to my attention by my S-50 trading algorithm. This is the system I use to identify every stock I recommend.
And if you want to see how effective the S-50 is, you needn’t look any further than my current portfolio…
This, dear reader, is the result of the S-50 Trigger.
And this is the document that will show you how to get your hands on every new stock the S-50 has uncovered since yesterday morning.
You can also click this link to review the S-50 for yourself.
The bottom line is that no one has a portfolio like mine right now.
Hell, even after the market tanked last week, my portfolio continues to gain in value. And you can see every single stock in this portfolio, as well as a list of all my latest picks, by clicking here now.
Or you can sit on the sidelines while everybody else gets rich in the cannabis space.
Your choice.
Make it count.
To a new way of life and a new generation of wealth…
Jeff Siegel
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@JeffSiegel on TwitterJeff is an editor of Energy and Capital as well as a contributing analyst for New World Assets.
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